Why Valuations & Buyers Matter
Most business owners think their business is worth more than the market does — not because they’re greedy, but because they’re too close to it. Understanding what truly drives valuation (hint: it’s not just revenue or “potential”) is critical for getting serious offers. But valuation is only half the equation. The other half? Understanding how buyers think, what scares them off, and how to present your business in a way that builds trust and urgency.
Even a strong business can struggle to sell if it’s packaged poorly or shown to the wrong buyer. This section helps you see your business through a buyer’s lens so you can position it to attract interest, avoid red flags, and command top dollar.
What You’ll Learn
- How to calculate what your business is actually worth — not just what you hope it is.
- Why buyers value transferable cashflow more than just growth potential.
- Common valuation-killers hidden in your numbers and business model.
- How different buyers (financial vs. strategic vs. individual) see value differently.
- What you can do now to make your business more attractive in 6–12 months.
Who This Is For
- Owners who want a realistic view of what their business is worth — and why.
- Entrepreneurs preparing to take their business to market in the next 1–2 years.
- Founders who’ve been burned by vague offers or lowball valuations in the past.
- Anyone looking to attract the right buyer, not just any buyer.
- Sellers who want to use real deal math — not gut feel — to drive negotiation.
