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Most owners think their books look fine — but to buyers, they often tell a very different story.

Even with solid revenue and strong customer relationships, your financials can quietly raise red flags.

And here’s the kicker: buyers won’t always tell you what spooked them. They’ll just lower the offer — or disappear.

What No One Tells You About Your Financials

Your financial statements aren’t just paperwork. To buyers, they’re the X-ray of your business.

They’re looking for:

  • Predictable, repeatable profits
  • Clean records that match reality
  • Proof that you’re not hiding risk under the surface

But here’s what they often actually find:

  • Old, unclosed books
  • Inconsistent profit margins
  • Personal expenses mixed in
  • Big swings in monthly numbers with no explanation

Even if it’s unintentional, it creates doubt. And doubt kills deals.

The “Buyer's View” Checklist

Look at your last 12 months of financials and ask:

Are all expenses categorized correctly?

No “miscellaneous” buckets or confusing labels.

Are the books closed every month and reconciled?

Late or sloppy books make you look disorganized.

Is gross profit steady and explainable?

Big jumps or drops without a clear reason raise eyebrows.

Are your financials in QuickBooks, Xero, or a spreadsheet only you understand?

If it’s not clean and exportable, it’s not buyer-ready.

You don’t need perfect books — but you do need trustworthy ones.

Quick Win: Reconcile Last Month’s P&L

If you’re behind, just focus on one thing: get your last month’s profit and loss statement clean and reconciled.

Make sure every bank transaction is categorized. Fix anything confusing. The cleaner your numbers, the more confidence buyers will have.

Want help making your financials buyer-friendly?

Download the free Exit Toolkit to see what buyers really care about — and how to get your books in shape.